LJ Index — March, 2000

1. Position of Procter & Gamble as a "branding" company: #1
2. Number of Procter & Gamble brands: >300
3. Percentage of U.S. households with at least one P&G brand: 98
4. Number of categories where P&G has the #1 or #2 brand: 32
5. Place of Procter & Gamble in the series of companies that have employed AOL chairman Steve Case: #1
6. Year by which AOL's etimated advertising revenues will pass those of ABC or CBS: 2003
7. AOL advertising revenues in the year ending June 1999: $1 billion
8. Number of Web pages that contain the word "brand": 1,699,630
9. Number of Web pages that contain the word "branding": 92,288
10. Estimated year when Egyptians first branded cattle: 2000 B.C.
11. Range among estimates of 1999 Internet advertising revenues by 14 research resources: $839 million - $5 billion
12. Estimated amount spent on advertising by Linux companies in 1999: $15 million
13. Date on the fourth day of the current year, according to the I-Advertising and Seinfeld Web sites: January 4, 19100
14. Same date on the Oldham Chronicle site: Tuesday, January 04, 100
15. Same date on the Gigabyte site: January 4, 2100
16. Same date on the Case Western Reserve site: Tue. Jan 04 1900 EST
17. Number of J Builder for Linux downloads by December 1999: ~ 100,000
18. Number of J Builder of Windows downloads by December 1999: 50,000

Sources:

Sloan Brands, Procter & Gamble, Fast Search & Transfer ASA, Inprise, Fortune, I-Advertising, Linux Journal, The Register